[Forest]

"My approach is to get some deals done and get some goodwill," says Rob Berman, Acacia's senior vp of business development. "I don't want to end up in the bowels of legal hell."
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"We're only asking two percent of the revenue from streaming media firms, and we are willing to give price breaks to those who sign up early on," says Ryan, who adds that this royalty structure compares favorably with the massive fees often demanded in similar situations.

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the last thing Ryan wants is a series of legal battles that could take years before Acacia sees any real revenue. And that's where the marketing of patent rights comes in.
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Acacia also decided that alleged infringers would sign up more quickly if it looked as if everyone else were jumping on the bandwagon
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For Ryan the situation is clearly frustrating. "These companies will end up spending more on litigation than if they just paid the fees," he fumes. -------------------------------

There are several offensive moves to make just by what this guy says in the article

a United front for the industry is the WRONG way to do this

imho



Last edited by Forest at Aug 14 2003, 07:42 AM