Yup, given the time frames that Visa works, this is one of the next logical steps and I think probably next 6-18 months is a good time frame.
They would've killed it already if they thought they could get away with shutting down recurring on porn without shutting it down on people like AOL.
I think the next step will be to require some sort of manual step required on the part of the surfer to acknowledge that they want to continue their membership for another term.
This will protect AOL (you'll have to click something at logon each month) and other ventures where users legitimately want to continue their subscription. What it will kill is all of the money that is made off of people who forget to cancel. I fear that's substantial.
|