Throwing a large scale party at a show is the biggest waste of money, trust me. ARS does it right, last year in Miami they had a first class party with limited invites, not too crowded.
Much better off doing something on a small scale. In Miami, we have the wine cellar in the steakhouse each night for a private dinner, 10-15 people. Will get alot more business done there, and spend alot less than throwing a drunk fest.
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