you should stop by and grab the soapbox more often!
Although everything you said makes sense, nobody is going to be the first one to do any of those things ... which is why the last 12 months have been stagnant in the industry ... hardly anything major feels like its changed, and yet behind the scenes, we have had some of the biggest changes ever ...
I don't think we've seen the full effect of the cc processing issues yet, and THAT is what controls the value of a signup - which at the end of the day is the entire equation to the business model of our industry.
I wish we could fast forward to 2004 and grab some clues
