Quote:
Originally posted by Colin@Jun 26 2003, 06:52 AM
I don't think there's anything WRONG with the industry or things are going bad or anything like that. The industry is getting normal.
|
Colin, I couldn't agree more ...
I am very excited about where the industry is going these days ... don't get me wrong, i've had fun up until now, but i feel like it was all just 'practice' ... like you said, its getting 'normal' ie, more mainstream ... that's only a bad thing if you didn't take this industry seriously in the first place.
I'm starting to see ideals that i've had since starting in mainstream internet becoming more standard in adult - like unique & QUALITY content, tailored pricing plans, 'its easier to keep a customer than get a new one' etc ...
The main change I see happening in the industry over the next 12 months is the drop of high paying pay per signup programs ... The are a lot less companies who are making a profit off paying $40 + per signup now than this time last year, and the recurring model no longer can depend on the customer 'forgetting to cancel' or not being able to find the cancel link ...
Around 3% of our members choose a 6 or 12 monthly membership over a trial or recurring monthly membership when they sign up ... there's still money in subscription sales, but i think there will be a lot of changes in how people present their 'offer' to the customer.
Time will tell I guess.
I'm big kev excited!