Calculus. My only worry for you is that you are just now realizing how ppc works. We spend a significant amount on ppc engines.. it's not cheap and as with all things, the market regulates itself such that you either have to do it better than the other guy or have much deeper pockets... cause the bids for the top spots will reach the value of the customer quickly (sighs and remembers the 3 cent top spots on goto back in the day)
good luck bud... but if i were you i'd keep my eyes on the ball cause you are an easy target.
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