I personally think part of the problem stems from the price we are charging for a paysite these days. Since I have been in this industry I have seen prices go from $9.95 per month to now upwards of $39.95 per month. This does not include cross sales which have become so popular. If a surfer takes the cross sales they are looking at upwards of $100 per month in charges.
In my opinion, this is why retention sucks. Why did we get to this point? My opinion is that the affiliate wars began and the price being paid out per signup kept rising and in order to pay webmasters the price for the surfer had to increase.
Here is food for thought...what if the "who could pay the most" war never happened and we were still at a $19.95 or a $29.95 membership....do you think we would be making more or less money???
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