I think my good friend Princess is absolutely right. She definately knows her stuff. For instance, we have advertised on many different WM boards and resource sites. Our best results have actually been on the smaller boards and I think this may be because webmasters on the larger boards like gfy don't necessarily click on banners anymore. I think that if you want to make your program grow successfully and your target is to get the webmasters that make signups you need to personally court those webmasters. The big guys don't watch the banners like newbies do. I think that to rotate your advertising like Timon said. I think he is 100% accurate in his advertising methods.
I also like to see if the resource site/board owners believe in the quality of their members. One recent example would be that I was looking into buying a top ad spot at a very large board *no names mentioned* I was offered a certain price if I commit to a 6 month run. When I called the guy up to discuss it further he told me that his boss didn't think we were big enough players to commit to a 6 month term. I told him "OK I will prepay 6 months of advertising at the rate you quoted me but at the end of 6 months if I haven't averaged 50 clicks a day through this board then you will refund 10% to me or give me a free month's advertising" Needless to say I think they knew the quality of their members and said that this was not possible. But, they had just sent me the graphs on their traffic and with the numbers running through there they should have been able to do so. Moral of the story. If they don't believe in their traffic Why should I and pay a huge amount to them when I can go somewhere like RatedHot and get good quality members that do pay attention to the advertising.
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