I think there's a lot to consider when it comes to advertising. Sites that you might think would do poorly could give you excellent results.
I know that a lot of people advertise on huge boards and pay extremely high prices for advertising. I think you should consider the sliglty smaller ones that don't cost as much and that'll help with branding for one.
If you always go for the most expensive ad spots on boards you're limiting the amount of branding you can do because you and I know that everyone has a advertising budget and you've used most of it up on just a couple of places.
I'd also check the Alexa traffic rankings to see what they're like on some of the sites you're advertising. That might give you some idea of just how busy the place is.
Last edited by princess at Jun 23 2003, 08:32 AM