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Originally posted by Hooper@Jun 23 2003, 10:37 AM
haha. jaded in my older years.. i guess you hit 27 (dont worry, you'll get there someday cj ;-)
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yes, at my next birthday in fact ;-)
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no. i'm more referring to the quality of the conversation on gfy obviously... i just find it difficult to believe that it's worth advertising to the lowest common denominator.
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oops, i thought you were referring to this board
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as a surfer yes.. you HAVE to appeal to the lcd.. but.. with webmasters there is (or i would assume there is) a direct correlation between intelligence and income for the most part... which to me would mean that the more intelligent/heavy hitters cant possibly be spending much time over there anymore.
the comments about branding are the only ones that make any sense i guess, although i can go through conversioncash & quickbuck and count on my hands and toes the number of valuable webmasters in the program.... take away all the webmasters below the top 20 and we wouldnt notice much of a decline in sales.... and every one of those top 20 are personal relationships that we actively built... so really then, from a program owners standpoint.. do you think that branding only has value for recrutiting smaller webmasters? or do "heavy hitters" get wooed by the ads?
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Hooper, imagine if you set up an affiliate program, whose target was not to get many actual sales, but to generate a huge base of free traffic to use in other projects ... you aim your program to the lowest common denominator and you offer things like dvd players and points and fancy gimmicks & features that the lcd webmaster is attracted to.
imagine your sites are designed to convert at 1/1000 or worse, but you have really good webmaster support & service so your webmasters are convinced that's "normal" because of your extensive newbie education lounge which tells them so.
Say you pay $30 per member, you spend $30 to buy 1000 (or more!)unique, targetted visitors to whatever you choose to exit them to.
Even though many programs pay on exit, they usually milk a bit off to somewhere else that you don't get paid for ... that 1000 clicks is resold over and over and it only cost $30.
The obvious business model isn't the only one!