Although there are a lot of resources/industry news sites around, they all work the same way.
They wait for someone to contact them and give them the info that they post, but by going out and actively seeking links, you can quickly become the best source of industry information.
Maybe consider allowing webmaster interaction on the resources links,
if people have got something to say about a certain program listed in your resources,
be it good, bad or indifferent, give them the means of doing so.
Try to become the place that people check before they use a certain service,
or sign up with an affiliate program.
This should bring in all types of webmaster traffic, from newbies right through to the veterans,
once you have the traffic, you can then approach new advertisers with the facts in hand.
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