My guys and I have debating this issue.
On the surface it seems like a no brainer.... but this possibly could hurt conversions from Trial... surfers may get pissed off they did not get everything and cancel. For every leech you block, you may also lose a legitimate customer.
What if a rev share program did this? Would you send signups still? For ARS its not a biggie since Marc pays per signup...
What does it really save? A little bandwidth? OR is the point to motivate the buyer to become a full member? Will it be effective?
We have looked into these issue many times before, especially with our signle girl sites - never could get an answer we were happy with, that is why we have NO trials for these sites....
It would be interesting to see the numbers, to see if they improved he conversion from trial to full memberships.... with the amount of signups ARS gets, I am sure they will have solid numbers to look into in a matter of weeks.
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