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cj · 04-09-2003

It depends on what the result is you are trying to achieve ...

Do you want the most branding exposure for the sake of it or actual measurable results such as sales?

Most of the promotions people in this biz think as long as people see a product and talk about it a lot it will succeed. That's about 10% of the process.

The most successful people in this role are those who have a solid understanding of the product they promote and the industry they promote it in. This person also follows through, provides customer service, and doesn't make simple tasks complicated. They understand the difference between lots of eyes looking at a product, and dollars in the bank. They don't just parrot information and slogans given to them by the 'director'. They have an ability to think on their feet in any situation - which comes from the knowledge of your product and audience.

And most importantly, a sales & marketing person shouldn't behave like they are a sales and marketing person ;-)

My list ...

KK
J$tyles
FM
Rrred
Tonda

Vick, if someone chooses not to do business with me based on my opinions, that's their loss, not mine ;-)
You'll notice I only have an opinion when I'm not contracted to another company. Co-incidence that I started being a bitch in October? nope ;-)
2 years of smiling at rude assholes and doing the same crap every day was quite enough for me!

04-09-2003	#12
cj Members Want to see your own Advertising Here! Join Date: Oct 2002 Location: Down Under Posts: 5,202	It depends on what the result is you are trying to achieve ... Do you want the most branding exposure for the sake of it or actual measurable results such as sales? Most of the promotions people in this biz think as long as people see a product and talk about it a lot it will succeed. That's about 10% of the process. The most successful people in this role are those who have a solid understanding of the product they promote and the industry they promote it in. This person also follows through, provides customer service, and doesn't make simple tasks complicated. They understand the difference between lots of eyes looking at a product, and dollars in the bank. They don't just parrot information and slogans given to them by the 'director'. They have an ability to think on their feet in any situation - which comes from the knowledge of your product and audience. And most importantly, a sales & marketing person shouldn't behave like they are a sales and marketing person ;-) My list ... KK J$tyles FM Rrred Tonda Vick, if someone chooses not to do business with me based on my opinions, that's their loss, not mine ;-) You'll notice I only have an opinion when I'm not contracted to another company. Co-incidence that I started being a bitch in October? nope ;-) 2 years of smiling at rude assholes and doing the same crap every day was quite enough for me!