[Vick]

Bowling for Columbine (and Moore's other works) is taken seriously and as truth by many and has shaped public opinion

Wining a prestigious award add credence to Moore's work

Long story short - A good friend lives in NYC, works for CBS radio, college educated, intelligent with a good career. Saw Bowling for Columbine and believed the movie, that colored her opinion which influences her actions including voting

and that is how Moore's work in a small way effects other's lives