When I worked at the airport, we had a little SUV we drove on the tarmac. There was one traffic rule for driving on the tarmac: The planes always have the right of way. Period. When a bulldozer is bearing down on you, it's time to move, or if you're going to be a martyr, then expect your picture to be splashed everywhere.
Yes, the "Ad" with the wording is tacky, and not PC, but the pictures themselves tell a story that needs to be told - REAL protesting ain't just all about wearing ribbons, holding hands, making posters and marching around yelling slogans. And more importantly, when you decide to protest in a foreign country, if you play on their field, you play by their rules.