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You sell someone a latina site, and it has a couple of thousand pics and a few videos
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Alex isn't talking about MY latina site :P
Ok, I saw the opportunity for a shameless plug, I took it!
And just to stay on topic, if sites with cascading processing don't have a way of weeding out multiple joins by the same surfer, they are begging for chargebacks.
We precap information before the surfer even hits the processor (all but the cc#), that's how we catch multiple trial offenders as well. They are sent to a page that tells them that they've already had a trial to this site and are given an opportunity to join for a full membership at a slightly reduced rate.
The precap catches almost 100% of my trial abusers, and I have a ton of them! Since it's a special subid for my site, I can see just how many of them I get a week and it's a healthy percentage! Of course, I am getting these not because I have multiple front ends, but because a goodly percentage of my former members come back for more. I'd guess that about 60% of my current members have joined at least once before, some as many as 10 times.
I've considered offering reduced rates when a user decides to cancel, but haven't done it yet since the odds are high that the guy will be back anyway, that's why it's good to have a members area that's constantly updated and has a shitload of content.
Since the piece of the pie is down to a sliver, the only way I can stay in business is by retaining members and luring former members back.