Build a sense of cummunity in your members area. If a member feels they belong, they stay forever. Get them interacting with each other. Games rooms, contests, discussions, voting, etc....
Mike AI! With your amateur background you know how amateur sites keep members. Why not bring that sense of community amateurs use to keep members to regular non amateur paysites?
Just my 2 cents.
Hugs,
Danielle
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