Colin I completely agree with you about there coming a time when you may need to outsource. Wearing all of the hats is empowering and ensures that you *can* take over a task if need be, but it can also hamper the growth of your business because one person can only do so much.
Here's a question... if you guys are all working harder, what are you doing now that you weren't doing in '97?
If the growth of your business is the reason for you working harder, that's to be expected. There's more to be done when running an affiliate program than there is to be done when you're just an affiliate.
But if you're doing the *same* thing that you were in '97 (which I doubt any of you guys are) and working harder now to make the same amount of money... then perhaps it's time to hang around with some fresh blood who doesn't do things the same way your "network" of contacts do. Perhaps you've been stuck in a rut too long and need a fresh perspective or some ideas.
Speaking of which - Colin, you said you didn't hear any new ideas this convention, but KK said she did. Did you hang around with any new people and give them a significant amount of time to discuss things with you, or did you hang out with the same folks you usually do and just give a brief "hi" to everyone else?
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