Exactly, you've gotta pay attention to trends and be ready to exploit new opportunities early before all of the copycats pile on and oversaturate the market. Those who are consistently creative and stay in touch with the psychology with the surfer will always be fine. The cream always rises.
My own business looks radically different than it did in 2001 which in turn looked different from 1999 and so on. If you try to coast, your revenue will shrink.
I haven't met anyone in the last year or so who has said they're working less and making more money though. Usually quite the opposite. It's just business though....you adapt or die.
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