Foreign Traffic can be very valuable, you just need 2 things, the language needs to be right and you need to be able to bill them.
European traffic is still growing nicely, and South American and Mexico are starting to spend money online as well.
I offer Dialer, Check and CC billing on my foreign sites and 85% of the income comes from the dialers.
A lot of people don’t like dialers, but if you find a reliable dialer company that doesn't rip off the surfer or you, that can bill in numerous languages then your half way there.
As for designing a site for a different language, it really doesn't work out that expensive, because all the billing info and terms have already been done by the biller. The cost of translating a story site would be a bit steep though.
I wouldn't worry too much about translating Dutch though, most people in Holland can understand English pretty well, but Germany is a huge market, careful of the laws though. They're tough on free hardcore, and any HC images need to be censored if its not behind a membership/dialer/AVS.
You asked about Search Engines, its a hell of a lot easier to get foreign listings than English, and you can pull in 1000s of SE hits a week from individual phrases, average income from Italian and Spanish per SE hit is around 8c.
|