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Old 11-20-2002   #8
Mutt
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Join Date: Oct 2002
Posts: 1,087
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those kind of demographics are not necessary in the adult Net biz.

it's one big demographic - PORN SURFER. What's important to know about him is what niches he likes. It doesn't matter if he's a twenty three year old college kid who likes big breast reality porn or a 60 year old with a lot of money who likes big breast reality porn.

The more specific kind of demographic profiling would be useful if this biz worked like more traditional forms of advertising. If you were buying banner space on a CPM basis, then it's good to know something more about who those anonymous surfers are. But us guys already know this stuff, TRAFFIC TALKS, it doesn't take long to find out if a site has traffic that converts for whatever niche you're selling.

Also people are very unpredictable when it comes to porn, you can have all amateur traffic, the guy has found you because that's what he wanted, either through a search engine, link site, traffic trade with other amateur sites..........THEN he goes right off the board and he clicks and joins a tranny site off an exit console. Go figure. It's a beautiful thing.

I think Gregg's clients are new to this maybe and they want some kind of way of doing market research or buying advertising based on demographics.

Paysite owners could do this kind of research if they wanted to.
But in the end what would be gained? So you found out amateur niche customers are older and and more educated, less likely to be married, earn an average of 62,000 dollars per year. What does that do for you?

Porn is the lowest common denominator. practically everybody with a buck in their pocket is a potential buyer.

maybe i'm wrong...........i dunno........doesn't seem to me knowing a lot of information about who's buying and who's not buying does much for you.

well most people do some geographic filtering to get rid of countries who are just bandwidth suckers, and to filter out some Euros to dialers because of their comfort with them.

ok, maybe it would be a little bit advantageous to know more about them. I don't think much, but more information can't hurt.

i have no idea what i just said

Serge's rule of business is K.I.S.S. ....... he's right
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