[Vick]

I've been wrong before but .....

I think the industry will be forced to produce better quality sites as time progresses due to payout structure, competetion and the CC regs
(so the consumer gains and we have to work smarter)

and this could be something that make the user feel more involved while still allowing them a degree of anonymity
It really doesn't matter if the user is very active with these tools, it's more about the perception and something new