Don't sell anything you make custom. The short term gain will end in long term loss, since you will be saturating the market with sites similar to yours. The key is to TEAM UP with others, and hold the rights to your product at all times. That way if MaxCash says hey Dyna we don't like the direction our site is going, you yank your CMS and say have a nice day.
Even if there is a limited market, I'd never sell it off. No offense, but programmers think that way. They design something cool and want to sell it, but if it's really that cool you can cut deals that make you long term money with any webmaster of decent intelligence.
C.
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