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-   -   Major issue: $ 24.95 or $ 19.95 ?? (http://www.oprano.com/msgboard/showthread.php?t=92266)

Leslie 08-23-2008 07:05 AM

Major issue: $ 24.95 or $ 19.95 ??
 
This has been a huge debate with my people and we are still not 100% resolved.

How much to charge consumers for our site?

We know for $ 29.95 you get hard core and lots of it, plus bonus sites.

For $ 24.95 you get a featured model w/sex and a few bonus sites.

For $ 19.95 you get just a featured model, sometimes with no sex.

Now for our problem. We have 2 twin sisters, partial nudity, no sex, no bonus sites.

Sales are sluggish at $ 24.95, and jump up a bit at $ 19.95.

We feel that we are losing money at $ 19.95, even though chances of sales sometimes might be a little higher.

Do consumers shy away from $ 19.95 sites cause they think the content will stink?
Is $ 19.95 taboo? Of course we like $ 24.95 but don't want to lose business.

on and on it goes....

We REALLY would like your input on this.

Thanks so much,
Leslie

Toby 08-23-2008 07:55 AM

Re: Major issue: $ 24.95 or $ 19.95 ??
 
Not that major an issue, just do the math.

MRock 08-23-2008 08:38 AM

Re: Major issue: $ 24.95 or $ 19.95 ??
 
Get the the girls to do a cam/chat for members once a month and raise your price to $34.95 Find your target audience of "maxim" like consumers. Get the girls to go on Howard Stern etc. etc. Look for premiums to add to the site that increase the value.

At the end of the day, it's what Toby said. Do the math. Adjust, do the math again

Toby 08-23-2008 08:58 AM

Re: Major issue: $ 24.95 or $ 19.95 ??
 
Fix the tour, do more frequent updates, provide adequate promo materials and join price wouldn't even be an issue.

Leslie 08-23-2008 10:07 AM

Re: Major issue: $ 24.95 or $ 19.95 ??
 
Thanks! That is solid advice.... we just released great promo pics for the affiliates. We are going to maintain the $ 24.95, simply because they're so dam hot! ;) Thanks again...

softball 08-23-2008 10:46 AM

Re: Major issue: $ 24.95 or $ 19.95 ??
 
Nice change of tack after the gfy train wreck, but it still tastes like spam...even if it is "art"....lol

Toby 08-23-2008 10:53 AM

Re: Major issue: $ 24.95 or $ 19.95 ??
 
Dunno 'bout the rest of y'all, but I sell porn not art.

softball 08-23-2008 11:20 AM

Re: Major issue: $ 24.95 or $ 19.95 ??
 
Quote:

Originally Posted by Toby (Post 819500)
Dunno 'bout the rest of y'all, but I sell porn not art.

If I could make more money selling art, I would. Until then, its dirty pictures for me. Hell dirty pictures of twins is good. The market is saturated with twin "art".

RawAlex 08-23-2008 11:26 AM

Re: Major issue: $ 24.95 or $ 19.95 ??
 
IMHO, you could price that site at $34.95 without any problem, provided:

1) Better looking tour, with signficantly more tease. The flash movie is nice and modern, but the rest of the site looks like 1996.

2) raise the profile of the girls. Shop them to the men's mags for softcore twin cheese shots, making sure to use the name that matches the website. As someone mentioned, stern and others are good as well

3) The girls need to be doing things like cam shows, answering emails, posting blogs, whatever. They need to appear to be real and active, which is a key selling point.

4) You need to make and maintain tools that will encourage webmasters to promote the girls, from regularly updated galleries, short tube style clips, updated RSS feed blogs, etc.

It's all about raising profile. Now I wonder what sort of reaction you will get on the next board.

softball 08-23-2008 11:40 AM

Re: Major issue: $ 24.95 or $ 19.95 ??
 
Quote:

Originally Posted by RawAlex (Post 819502)
IMHO, you could price that site at $34.95 without any problem, provided:

1) Better looking tour, with signficantly more tease. The flash movie is nice and modern, but the rest of the site looks like 1996.

2) raise the profile of the girls. Shop them to the men's mags for softcore twin cheese shots, making sure to use the name that matches the website. As someone mentioned, stern and others are good as well

3) The girls need to be doing things like cam shows, answering emails, posting blogs, whatever. They need to appear to be real and active, which is a key selling point.

4) You need to make and maintain tools that will encourage webmasters to promote the girls, from regularly updated galleries, short tube style clips, updated RSS feed blogs, etc.

It's all about raising profile. Now I wonder what sort of reaction you will get on the next board.

You think he still has these girls to do all that?

RawAlex 08-23-2008 12:50 PM

Re: Major issue: $ 24.95 or $ 19.95 ??
 
Nope. That is why the real price is $9.95

jdog 08-23-2008 06:46 PM

Re: Major issue: $ 24.95 or $ 19.95 ??
 
Quote:

Originally Posted by RawAlex (Post 819502)
IMHO, you could price that site at $34.95 without any problem, provided:

1) Better looking tour, with signficantly more tease. The flash movie is nice and modern, but the rest of the site looks like 1996.

2) raise the profile of the girls. Shop them to the men's mags for softcore twin cheese shots, making sure to use the name that matches the website. As someone mentioned, stern and others are good as well

3) The girls need to be doing things like cam shows, answering emails, posting blogs, whatever. They need to appear to be real and active, which is a key selling point.

4) You need to make and maintain tools that will encourage webmasters to promote the girls, from regularly updated galleries, short tube style clips, updated RSS feed blogs, etc.

It's all about raising profile. Now I wonder what sort of reaction you will get on the next board.

I have to agree with RawAlex on all his points.

But also with the price comes what content you have and how long you'll be able to keep shooting these girls. If you don't maintain consistent updates members might buy a $24.95 or a $34.95 monthly membership but they A) won't stay to recur or B) will charge back quickly. If you're still shooting content with these girls and have them under a contract keep the updates to a minimum of say 2 times a week to keep the member coming back, so that he will continually rebill.

But if you don't have consistent updates and you're out of content and you start to rotate it, you'll have a member for as long as your content rotates and the likely hood of them signing up again in the future may be slim to none for a $34/$24 monthly membership.

Another thing you can try is different pricing. Try $19 one month, then try $24 the next and then $34. Go with what you see does best on the profit. See what people will pay for it and also do the math on the recurring members and see what the average member recurs at. As said earlier in the thread, "just do the math".

tony404 08-23-2008 11:53 PM

Re: Major issue: $ 24.95 or $ 19.95 ??
 
Quote:

Originally Posted by jdog (Post 819518)
I have to agree with RawAlex on all his points.

But also with the price comes what content you have and how long you'll be able to keep shooting these girls. If you don't maintain consistent updates members might buy a $24.95 or a $34.95 monthly membership but they A) won't stay to recur or B) will charge back quickly. If you're still shooting content with these girls and have them under a contract keep the updates to a minimum of say 2 times a week to keep the member coming back, so that he will continually rebill.

But if you don't have consistent updates and you're out of content and you start to rotate it, you'll have a member for as long as your content rotates and the likely hood of them signing up again in the future may be slim to none for a $34/$24 monthly membership.

Another thing you can try is different pricing. Try $19 one month, then try $24 the next and then $34. Go with what you see does best on the profit. See what people will pay for it and also do the math on the recurring members and see what the average member recurs at. As said earlier in the thread, "just do the math".

If you do that don't the different recurring priced members get pissed?

jdog 08-24-2008 12:25 AM

Re: Major issue: $ 24.95 or $ 19.95 ??
 
Quote:

Originally Posted by tony404 (Post 819520)
If you do that don't the different recurring priced members get pissed?

Depends on how a company handles it. First off you should test going from lower price to higher price. Then say you get to $34 dollars and find that $24 did the best, not the $19 or $34. So now all the $19 dollars guys are gonna be happy because they have the lowest price, nobody will mind. If a $34 customer writes in, a company can be either:

A) nice and give him a credit on his account and say, "We have credited your account so that you only paid $24 for this month, to continue getting that price, you'll have to cancel and signup again."

Or a company can be B) "Well tough shit, if you want the lower price cancel and signup."

I can tell you if you're nice with using option A, you'll find that the customer will cancel and sign back up. Be nice to the customer and the customers will always come back. Be a asshole like some companies are in option B and you can lose that customer for life.

Another option for a site would be to email all the higher priced customers saying, "We have changed our pricing to a lower monthly price, if you would like to take advantage of this price drop, please cancel and signup again" type of email.

But it's all up to how the company/person wants to try different pricing structures. Another option would be to have two traffic sources, one traffic source gets pricing option A, the other traffic source gets pricing option B.

But you CAN NOT run it only off conversion ratio (like most want to think), you'll want to run it off number of uniques, conversion ratio, GROSS and the most important NET income. But there's ways of doing price testing and making the customers still be happy even tho they paid more by offering them either credit and say giving them the option of the $19. :okthumb:

softball 08-24-2008 12:36 AM

Re: Major issue: $ 24.95 or $ 19.95 ??
 
No offense, Jdog, but that is just business. Nothing new there. It is kind of retail 101 and hardly worth the verbiage. This is a business board...right?

MRock 08-24-2008 04:17 PM

Re: Major issue: $ 24.95 or $ 19.95 ??
 
Quote:

Originally Posted by rhetorical (Post 819499)
Nice change of tack after the gfy train wreck, but it still tastes like spam...even if it is "art"....lol

I had to go read the train wreck because you pointed it out. Now THAT was a funny read, lmao. I do wish you luck Leslie. I do hope you really have the girls still working with you on the site too. Open you a cam studio and get those girls doing some camshows ... there's the real money. :okthumb:

gonzo 08-24-2008 05:48 PM

Re: Major issue: $ 24.95 or $ 19.95 ??
 
Quote:

Originally Posted by MRock (Post 819541)
I had to go read the train wreck because you pointed it out. Now THAT was a funny read, lmao. I do wish you luck Leslie. I do hope you really have the girls still working with you on the site too. Open you a cam studio and get those girls doing some camshows ... there's the real money. :okthumb:

I know a place that could use some tallent online. Never seems to be anyone there and if they are scheduled the magically disappear.

Best part is the free 1 to 1 chats that are prerecorded.

Not sure what the point is.

tony404 08-24-2008 08:11 PM

Re: Major issue: $ 24.95 or $ 19.95 ??
 
Quote:

Originally Posted by jdog (Post 819521)
Depends on how a company handles it. First off you should test going from lower price to higher price. Then say you get to $34 dollars and find that $24 did the best, not the $19 or $34. So now all the $19 dollars guys are gonna be happy because they have the lowest price, nobody will mind. If a $34 customer writes in, a company can be either:

A) nice and give him a credit on his account and say, "We have credited your account so that you only paid $24 for this month, to continue getting that price, you'll have to cancel and signup again."

Or a company can be B) "Well tough shit, if you want the lower price cancel and signup."

I can tell you if you're nice with using option A, you'll find that the customer will cancel and sign back up. Be nice to the customer and the customers will always come back. Be a asshole like some companies are in option B and you can lose that customer for life.

Another option for a site would be to email all the higher priced customers saying, "We have changed our pricing to a lower monthly price, if you would like to take advantage of this price drop, please cancel and signup again" type of email.

But it's all up to how the company/person wants to try different pricing structures. Another option would be to have two traffic sources, one traffic source gets pricing option A, the other traffic source gets pricing option B.

But you CAN NOT run it only off conversion ratio (like most want to think), you'll want to run it off number of uniques, conversion ratio, GROSS and the most important NET income. But there's ways of doing price testing and making the customers still be happy even tho they paid more by offering them either credit and say giving them the option of the $19. :okthumb:

I agree about being nice to the customer. When we were with ibill, a guy writes us and says I canceled 10 months ago and Im still recurring.I go into the logs and sure enough, he hasnt been on the site in 10 months. So I canceled the account and sent him a check for the 10 months plus a free month. He was so grateful he rejoined and is still a customer. I was trained in customer service when I was a service advisor with Mercedes. We learned without the customer we are nothing, I took that to heart.

TheEnforcer 08-25-2008 12:57 PM

Re: Major issue: $ 24.95 or $ 19.95 ??
 
Quote:

Originally Posted by RawAlex (Post 819502)
IMHO, you could price that site at $34.95 without any problem, provided:

1) Better looking tour, with signficantly more tease. The flash movie is nice and modern, but the rest of the site looks like 1996.

2) raise the profile of the girls. Shop them to the men's mags for softcore twin cheese shots, making sure to use the name that matches the website. As someone mentioned, stern and others are good as well

3) The girls need to be doing things like cam shows, answering emails, posting blogs, whatever. They need to appear to be real and active, which is a key selling point.

4) You need to make and maintain tools that will encourage webmasters to promote the girls, from regularly updated galleries, short tube style clips, updated RSS feed blogs, etc.

It's all about raising profile. Now I wonder what sort of reaction you will get on the next board.


That pretty much nails it right there....

Leslie 09-01-2008 02:23 AM

Re: Major issue: $ 24.95 or $ 19.95 ??
 
HI,well you all seem much nicer over here.

question: where do we go to get affiliates? It seems when we hunt for them on these boards we get nothing but "RRRRrrrrrrrr " and "go away spammers" and "your site sucks" and "fix this, change that" and "get these twins naked in the tour now !! "

out of breath.....

but really, what's a simple little site like this, with no web cams, no high prices, no modern design, but has amazingly original content... go to find more affiliates?

Any positive advice would be greatly appreciated....!

Thanks,
L

jdog 09-01-2008 03:47 AM

Re: Major issue: $ 24.95 or $ 19.95 ??
 
Quote:

Originally Posted by Leslie (Post 819726)
HI,well you all seem much nicer over here.

question: where do we go to get affiliates? It seems when we hunt for them on these boards we get nothing but "RRRRrrrrrrrr " and "go away spammers" and "your site sucks" and "fix this, change that" and "get these twins naked in the tour now !! "

out of breath.....

but really, what's a simple little site like this, with no web cams, no high prices, no modern design, but has amazingly original content... go to find more affiliates?

Any positive advice would be greatly appreciated....!

Thanks,
L

First you might want to make your signature on boards clickable to your webmaster page. But not spamming your company. Most boards you must to announce your program and promos as a new thread you have to have advertising with them.

MRock 09-01-2008 10:19 AM

Re: Major issue: $ 24.95 or $ 19.95 ??
 
Hey Leslie, welcome back, here's something related you may want to read:
http://www.oprano.com/msgboard/showthread.php?t=89593

Do what jdog said, make your sig clickable. Then get involved in some conversation on the boards. If you are hell bent on finding affiliates, find sites that you think fit your content, THEN WRITE THE WEBMASTER AN EMAIL DIRECTLY to ask them to promote your program. This has worked best for me on my one little program.

Leslie 09-04-2008 06:06 AM

Re: Major issue: $ 24.95 or $ 19.95 ??
 
Quote:

Originally Posted by MRock (Post 819728)
Do what jdog said, make your sig clickable. Then get involved in some conversation on the boards. If you are hell bent on finding affiliates, find sites that you think fit your content, THEN WRITE THE WEBMASTER AN EMAIL DIRECTLY to ask them to promote your program. This has worked best for me on my one little program.


Yeah, they won't let me cause I'm still new.
Have to fake it for now....

TheAppleTwins.Com

But, it's still worth copying and pasting it into your browser...!

gonzo 09-04-2008 08:26 AM

Re: Major issue: $ 24.95 or $ 19.95 ??
 
Quote:

Originally Posted by Leslie (Post 819789)
Yeah, they won't let me cause I'm still new.
Have to fake it for now....

TheAppleTwins.Com

But, it's still worth copying and pasting it into your browser...!

This is why we limit the links.
Your signature should suffice as free advertising on here instead of every post you make being a commercial.

Leslie 09-12-2008 07:52 AM

Re: Major issue: $ 24.95 or $ 19.95 ??
 
re reading all the good advice.....

danka!

Leslie 09-18-2008 02:20 AM

Re: Major issue: $ 24.95 or $ 19.95 ??
 
My God.... did you ever have a listing in The Hun?

Wow! massive hits... about 150,000 in 12 hours.

Our server had a stroke!

Toby 09-18-2008 03:01 AM

Re: Major issue: $ 24.95 or $ 19.95 ??
 
If your server stroked over one listing on theHun then you need better hosting.


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