Breaking: Google Spends $3.1 Billion For DoubleClick
 

About 20 minutes ago Google announced that they have acquired DoubleClick for $3.1 billion in cash (nearly double the size of their YouTube Acquisition). Microsoft was reportedly in a bidding war with Google for the company. Google gets access to DoubleClicks advertising software and, perhaps more importantly, their customers and network.DoubleClick was founded in 1996. [...]

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