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-   -   Interest in CPM-based Adult Ad Network (http://www.oprano.com/msgboard/showthread.php?t=43101)

AdultAds 09-10-2005 10:19 PM

Interest in CPM-based Adult Ad Network
 
Hello group,

I run an ad network division of an online performance marketing company and we're preparing to open an adult division. We are intending to offer CPM, CPC, and CPA based ads.

I'd appreciate responses regarding whether or not you would be interested in a CPM and/or CPC based model. If not, please say why. If it's just not good for your type or size of site, please say what niche you think might be interested.

I appreciate your response.

-AdultAds

Vick 09-10-2005 10:54 PM

Re: Interest in CPM-based Adult Ad Network
 
Actually I'm much more interested in CPA
(even thought I voted Yes - if pops were > $2 CPM)

I need a measurable ROI, I'm not trying to brand

I'd consider CPC

pushpills 09-10-2005 11:03 PM

Re: Interest in CPM-based Adult Ad Network
 
Quote:

Originally Posted by Vick

I need a measurable ROI

I read that as

I need to masturbate ROFL

Vick 09-10-2005 11:08 PM

Re: Interest in CPM-based Adult Ad Network
 
Steve - if you didn't masturbate so much you'd be able to read ;-)

AdultAds 09-11-2005 11:53 AM

Re: Interest in CPM-based Adult Ad Network
 
Quote:

Originally Posted by Vick
Actually I'm much more interested in CPA
(even thought I voted Yes - if pops were > $2 CPM)

I need a measurable ROI, I'm not trying to brand

I'd consider CPC

Thanks for the reply. It sounds like you are talking about whether or not you would buy advertising on a CPM basis (which is important b/c advertisers are the other side of the equation). I was asking more if publishers such as yourself would be willing to allocate some of their ad space on a CPM basis, where our network would pay either a guaranteed CPM to you, or a revenue share on the sale (If we sell it for $8, you get $4 cpm).

From your poll answer, it sounds like a $2 cpm is the minimum you'd take for a pop. Do you have a minimum for 468x60 banners, 728x90 leaderboard, and 300x250 medium rectangles. We are also likely to offer other IAB standard sizes so if you have an idea of what the CPMs would need to be, it would be appreciated. The more info you guys provide, the better service I can design for adult webmasters.

Thanks.

-AdultAds

Vick 09-11-2005 11:56 AM

Re: Interest in CPM-based Adult Ad Network
 
Yes it seems your inquiry may have been taken from the advertiser side as opposed to a publisher's side

Truthfully it you want a (garbage) publisher's side version you may check at the outhouse

Here you'll most likely get a advertisers side unless you specify


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