http://www.forbes.com/business/2005/03/07/..._0307vivid.html

The Porn King
Brett Pulley, 03.07.05, 6:00 AM ET


NEW YORK - "Sex is a very powerful thing."

As a guy who has spent much of his life around the porn industry, Steven Hirsch, the 43-year-old head of the adult film studio Vivid Entertainment, has no doubt uttered similar statements countless times before. Yet still, he speaks passionately about his closely held company, its growth prospects and the potential for an initial public offering in the coming months. "With all of the new technologies and the excitement surrounding them," Hirsch says, "this is the right time for us."

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