Quote:
Lee - A long time ago I was told that, if we added a litle bit of gay content to our somewhat hetero content areas, then our conversions from trial to recurring would improve... is that also the case of gay content areas - add some hetro loving, and bottomline will increase? :P
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Well from our experience, offering gay content inside straight sites IS a touchy subject, youll always have the 'curious' straight guys in your members area whether you realize you do or dont however, you'll also have the members who will be disgusted at finding gay content inside a straight site.
We prefer to offer gay links on the exit chains of our straight sites, you can usually use the exits to filter your gay / curious traffic to for example;
Lesbian site > Console > Bisexual site > Console > Gay site.
We havent found the same to be true on gay sites although, to be fair, we have only just started to test this theory out in its reverse form :) |
