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It’s a great idea for marketing tho...we just need to prohibit women from being able to use it. |
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Ok, serious question for "the rest of the world" outside of North America ...
SMS -- Why? In the US we just phone the other person on our cells and talk. Sometimes we use the walkie-talkie feature. Why text when you can talk? Is it possible -- and I do not know, that's why I am asking -- that the US phone prices are cheaper than elsewhere? Just as Other Steve said people texting everywhere. You walk down the street here and everyone is walking down the pavement with a cell to their ear. Get on a bus and there's usually three people on it talking. Hell, if I have to wait at the pharmacy 15 minutes for a prescription pickup I usually end up having a chat. |
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The US has ALWAYS been far behind the curve in this area in both trends and technology. This has been true since mobile phones were invented... the US has lagged behind. Ring tone sites were making millions in Europe in the mid-late 90's before people in the US even heard of a ring tone. Today, you can turn on MTV in almost any european country and there are more commercials for shit like Ring tones, sms chat lines/dating and other crap than real products. In some countries, MTV or any music channel plays a video and at the bottom of the screen, there is a number to call to get the ringtone, sms to vote on the song etc etc. SMS is cheaper usually to send a quick message and Europe does not typically have cell plans like the US where you can get a gazillion minutes for almost nothing. and SMS message usually costs a fixed amount like .05/message, whereas a quick phone call in Russia for example to say the same thing would cost a 1.00 or more - it is important to people who make very little money. if you are the typical chatty teen, that is a lot of money every month. |
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also, in my case, i send SMS messages to europe all the time. sweden, spain, russia, ukraine and so on. it costs almost nothing for instant, mobile communication where i can also get an instant reply. its basically like a simplified mobile e-mail. thats why i have phones like the Treo 650 and Nokia 7280 with keyboards. its quick and cheap.
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The generations coming up are evolving...their thumb structures are changing to accomodate the gaming controllers....this whole target market loves cell phones....and text messaging.....in Europe and Asia, it's all over the place and every age group uses their cells for everything.....
I personally hate it, especially those tiny little keyboards.... but, I see the money and I can't argue with that. |
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It takes me 30 seconds to type out a text message for a conversation that would seriously be 5 minutes from start to finish.
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JR, not to put all of your very good post into a few words -- appreciate everything you said -- but to hone in: the lack of walkie-talkie feature and the higher cost per minute. That's what I thought was probably the difference. As for "there is a number to call to get the ringtone, sms to vote on the song etc etc" absolute fascinating! I appreciate that insight! |
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They should increase the popularity of text messaging by doing an advertisement campaign with everyone text messaging each other:
WASSUP? WASSSSSSSUP!!!!!! WASSUPPPP~!!! etc. A new take on a classic ad. ;-) |
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The T-Mobile sidekick ad with Snoop Dog, Paris Hilton, Wayne Newton and whatever was actually the best demonstration -- and most memorable -- of any text messaging ad I've seen.
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as far as technology... the 3G stuff for example, has been happening in EU and Asia for a few years now... like always, it will hit critical mass outside the US probably before it is being used in the US... and it will seem like something that came comepletely out of nowhere, when in reality, it has been on the market and gaining steam for years outside the US. |
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I wonder if I am an Average Joe.
We had the walkie talkies , were constantly bleeping each other , text messaging , etc etc. In the end it was easier to call. Had the siemens web phone thingy. Wasn't compatable with site i need to visit whilst mobile. ie banks. gave it back in the end. maybe its just me... |
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for me - easier to send a quick message "is the server down" or "are you into anal sex" or whatever, from anywhere in the world and get an answer in a few seconds. http://reviews.zdnet.co.uk/i/z/rv/20...50-300x500.gif |
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Nick, I think you (and I) are "North American Joe Average".
JR, the gif of your cell is sweet! I agree the rest of the world is so ahead of us here, as consumers, that it's plain scary. Ditto RDIF and "contactless payments". CJ told me six months ago about paying her parking meter in Brisbane with her cell. Japan has been doing the vending machine payment through cell phones since, I dunno when. I know when it does hit N.A. it is going to be a tsunami. The change will be very quick and it will be everywhere. It will be like Rip Van Winkle, especially for those of us over 24. We'll wake up and kids will be waving their credit cards and phones in the air and taking their MickyD meals away, and we'll be going "huh? what happened?" ... They'll be stopping at a vending machine, face it, do something with something in their hand and take out the can of soda and continue walking, and we'll be "did you see that? how did she get a soda without putting any money in the machine? did you see her put money in the machine"? The major problem is as you said ten companies competing, no standards yet. I'm sure a lot of ushere in N.A. want badly to get into the crest of the wave and make money off of this. I sure would love to as well. The major problem is, we still don't know which wave. Which technology will be adopted, which of dozens of competing methodologies to back, how to do the integration. :( Thing is, giant companies here with mega funding are having the same problem. It's not only which horse to back in the race, it's also which race are they running in and on what day at what track. |
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Can you imagine what would happen with a cell phone? I'd be typing for hours. |
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today I was in a car park advertising "Don't get wet,pay us with yr cellphone"
It seems you text message when arrive and when you leave |
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http://www.tmobile.com/promos/sidekickII.asp |
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So far I'm well ahead of the game ;-))) |
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SMS used properly is a fast way to deliver a short message. If I just wanna tell someone breakfast is at 3AM at Steak 'n Shake, I can do it in 30 seconds or less. If I do the same thing voice it would be considered rude as fuck.
ring ring ring "hello" "breakfast at steak 'n shake at 3AM" click Doesn't work that way, you gotta have the obligatory chit chat. People who insist upon voice calls suck the hours right out of the day. Most of the people who are "voice people" are also the ones who are a royal pain in the ass to get off the phone, and also prone to call you at the most inconvenient times. SMS is much like ICQ or email, much less intrusive. You can read the message, prioritize and reply when appropriate. |
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i think Hellpuppy completely... its less intrusive and quicker. |
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Dravyk - there's a tollway down in Melbourne where you can pay your toll online or via your cellphone.
I'm sure it won't be long before your car can talk to you via SMS to remind you that it needs a service - or you'll be able to quiz your car via SMS to check on possible problems that that might arise in the days ahead. The level of AI in cars today is amazing and it's only a matter of time before we will be communicating with them. There is already a degree of that happening with modern railroad locos. The maintentance department can look into the computer files of a loco that's out on the road and have it tell them what things they need to look at at the next service. |
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Yeah, I agree with you about the car. So does MicroSoft unfortunately. So help me if Windows ever gets into autos like they want -- well the Blue Screen of Death could become all too real. |
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with the bluetooth ads, i cant imagine it working well
Do people actually keep their bluetooth ON most of the time ?? I've always found it draining my batteries like crazy on any phone i've had. bluetooth sucks IMO |
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Other than that...I never use it. But, I do like it, even though it sucks the life out of the phone battery...it's lightweight...and I can hear my phone ringing.... |
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I was talking to a guy last week who was in the process of moving all his info from his Treo to a Razr. He didn't like the size of the Treo. I think I would be the same, even though it had a much easier way to SMS. I don't need all the calendar stuff - I have a pug calendar for that :)
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Branding has a value. That's for sure. However, to rely on branding as the success metric of a business isn't what Wall St. or even net investors are looking for when they are hedging their bets on the success of an entity. Branding is an asset when you're already a market leader and seek to maintain a competitive lead in your industry. However, as marketer who's worked on an independent basis with some very large mainstream companies, offline corporations and online corporations I can say that branding was a side effect of good marketing for me, not the goal.
I have been involved in $50 million dollar upstart marketing and branding budgets. Oh how I miss the dot com frenzy at times. |
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Ain't that the truth. I remember how I kept saying. "Look we need a revenue model, otherwise we'll be out of business in a year." Well, I was right. The goal back then was only to build free membership, Wall Street is looking for a marketable base of members.
Those guys were partially right. Mostly wrong though. |
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I am impressed. An actual Business thread.
Good job aeon. Thanks guys for the props on the commercial. Thanks aeon for pointing me in this direction. -=Dave |
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My middle daughter has a phone with a mini-keyboard.
She told me the reason I don't text is simple - I'm old. |
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I leave bluetooth on all the time. And yes, it does munch on the battery pretty hard by doing so. But fuck it, i'll charge more often in exchange for the convenience of not having to go into settings and turn it on and off when I want to use it. Now I just need a new car with bluetooth built in....
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Handhelds are almost a religious issue. People tend to defend their own favorite vigorously or diss the ones they're jealous of.
There are really only 3 worth considering at the moment IMO, and each has it's own strengths and weaknesses... Blackberry -- If email is your thing, it's the best at handling it. Keyboard is very usable. However, it's weak on the IM and web surfing side. The 7100 is the size of a typical phone. Treo -- If you're a PIM lover, this is the absolute best choice. Also good for the ability to add pocket apps to do just about anything. Decent web rendering and usability and good messaging if you can handle the tiny keyboard. Works great if you stick with WAP enabled sites. Single tasks though due to nature of Palm OS. Very pricey though still. Sidekick II -- By far the best all around balance of messaging, email and surfing. The device was built specifically for wireless internet access, and the OS backgrounds very very well, far better than the other two. Renders pages well regardless of formatting and deals admirably with things like web forms. The first generation was not very durable, but they got it right with the second generation. Very cool form factor with the largest screen and keyboard of the bunch. However, it sucks as a PIM, and if you use a wireless for 90% or more email and rarely surf, the email features of the blackberry are superior. But if you want to surf and do all of the above, hard to beat. Now the downside to all of the above is you greatly compromise the phone features. Of the 3, the blackberry has the best phone functionality. Sidekick II is usable as a phone, Treo tests most people's patience. |
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Grab some metamucil, put on some depends, and enjoy the show. |
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We dont need no stinking metamucil. We have sushi and seafood buffets! |
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