Follow The Crowd

Over the years many of us have used the business axiom “In Niches Are Riches”. I’ve come to realize that there is a better rule when deciding what to promote and develop going forward. Follow the crowd. Pick a very crowded genre and create your promotion or content that designed to feed a starving crowd in what is an established and sometimes saturated genre. Why develop a new untested genre or a microniche when you can create a promotion where there are plenty of people ooking for what you have to offer. Why do you think there are so many sites for genres like celebrities or blow jobs? There are…
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How Low Can You Go?

Heres a lesson that we can learn about retailing on the web. Last week, Wal-Mart cut the price of some popular new books to just $10, a slice of over 60%. Not willing to be out-done on home turf, Amazon matched them. Wal-Mart went down to $9. Amazon went to $8.99. Target jumped in tardily at $8.99. Then Sears jaunted into the battle and dropped some serious knowledge: books for free. How? Buy any one of those deep-discounted books at Target, Wal-Mart, or Amazon, and send Sears the receipt at [readamerica@customerservice.sears.com], and they'll give you a credit of $9 towards anything you buy from Sears online. source: http://www.fastcompany.com/blog/chris-dannen/techwatch/did-sears-just-win-book-price-war Is there…
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Follow The Crowd

Over the years many of us have used the business axiom “In Niches Are Riches”. I’ve come to realize that there is a better rule when deciding what to promote and develop going forward. Follow the crowd. Pick a very crowded genre and create your promotion or content that designed to feed a starving crowd in what is an established and sometimes saturated genre. Why develop a new untested genre or a microniche when you can create a promotion where there are plenty of people ooking for what you have to offer. Why do you think there are so many sites for genres like celebrities or blow jobs? There are…
Read More

How Low Can You Go?

Heres a lesson that we can learn about retailing on the web. Last week, Wal-Mart cut the price of some popular new books to just $10, a slice of over 60%. Not willing to be out-done on home turf, Amazon matched them. Wal-Mart went down to $9. Amazon went to $8.99. Target jumped in tardily at $8.99. Then Sears jaunted into the battle and dropped some serious knowledge: books for free. How? Buy any one of those deep-discounted books at Target, Wal-Mart, or Amazon, and send Sears the receipt at [readamerica@customerservice.sears.com], and they'll give you a credit of $9 towards anything you buy from Sears online. source: http://www.fastcompany.com/blog/chris-dannen/techwatch/did-sears-just-win-book-price-war Is there…
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