This industry has lost its edge on new technology when it comes to dealing with social media.
Most self professed masters of the genre think that success lies in spamming your latest gallery or offer on twitter, facebook etc.
Then there are those that will tell you its a waste of time on cheap bastards with no credit cards while even others sit back as the new generation of cyber squatters register and control their brand.
This entry isnt to intended to be a debate.
Here is what happens when you hire someone that doesnt understand how social media marketing works.
Hypothetically you hire a social media consultant for a TV news station and give them access to a new electronic billboard bought to show off your techno savvy.
Your social media expert reads that you need to engage your audience – so they arrange this billboard to display a live twitter feed with the header RIGHT NOW ON TWITTER.
Both pretty impressive moves and nice bragging rights with one exception.
You hired some one that really doesnt understand social media marketing becasue they are LAZY and automate the the twitter feed until it displays a headline of
RIGHT NOW ON TWITTER with the caption
“3 accused of Gang Rape”
And on the left are your 3 smiling news anchors.
Congratulations youve hired a social media moron!
If your serious about hiring someone to do some social media work for you. Make sure you understand the concept first before making that hire.
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