Oprano

Line Break

Over the years many of us have used the business axiom “In Niches Are Riches”.

I’ve come to realize that there is a better rule when deciding what to promote and develop going forward.

Follow the crowd.

Pick a very crowded genre and create your promotion or content that designed to feed a starving crowd in what is an established and sometimes saturated genre.

Why develop a new untested genre or a microniche when you can create a promotion where there are plenty of people ooking for what you have to offer.

Why do you think there are so many sites for genres like celebrities or blow jobs? There are millions of people who what to get their jerk on to what may seem quite vanilla to the rest of us.

In the past I have recommended to find a little niche that you can completely own.

But ask yourself how many people are out there interested in girls with long tongues , pedal pumping or bug squishing?

And then when a hungry competitor finds that your making money off of a new micro niche am larger company will clone what your doing only to piss in the pool with the same old scam of credit card banging and prechecked cross sales and once again defrauding the customer instead of providing a quality service.

The business has moved out of the realm of selling the dream of get rich quick into the dawn of reality where competition and solid, ethical business practices going forward.

Developing a micro niche can set a limitation on how large your business can grow.

And gets back to my point – going after obscure niches means you’ve got to put lots of feeder traffic sources together to make the finances work. This makes it hard to develop any kind of real relationship with your customer and in the end leads to the sleaze-and-squeeze … get rich quick business plan where you shake your new customer hard and hope for prechecked cross sales or selling your mailing list to pay the bills.

Consider Your New Genre Carefully

Its very hard to stand out in the search engines even with paid placement. You can score a top page ranking for an obscure term but it’s near impossible or very expensive to get a page one ranking for “sex” or “porn.”

Instead of being a big fish in a small pond become a small but crazy evolved and rare “standout fish” in a great big pond.

And make sure your unique angle isn’t overdone either.

If it’s not working, get weirder

The key is to be on topic but a standout offering among those massive schools of guppies.

Think Im fishing?

Want to hear more that applies to your end of the business then email me gonzo@oprano.com and maybe we can fry up some good ideas for your to munch on.